You know, if I had it in me, I'd open up a record store and try to get involved in things like this:
Radiohead have announced a huge streaming event, releasing a web page with a few intriguing details.
Put up on the 'A Moon Shaped Pool' website, the page features a large map with a title of 'Live From A Moon Shaped Pool'. The description reads:
A UNIQUE RADIOHEAD EVENT TAKING PLACE ON FRIDAY JUNE 17 AT RECORD STORES GLOBALLY. FEATURES AN EXCLUSIVE DAY LONG AUDIO STREAM FROM THE BAND, COMPETITIONS, INSTRUCTIONAL ARTWORKS AND MORE.
To me, it makes obvious sense to try to tap into a network of similar record stores and try to organize everyone for promotional purposes. To stream the music into select stores--not a bad idea. You can count on increased traffic in and out of the stores if you're also offering physical product or a guaranteed slate of releases, similar to what they do for record store day.
It would be a good idea to continue to organize and establish a network like this so that other bands can promote releases in this way? What record store is going to say no to Radiohead? Who's going to say no to a chance to increase foot traffic through the store? Once you establish this network, look at sales--do they make a difference or are people going to your online store to buy your music?
Selling vinyl is still problematic because there are only a handful of pressing plants in the world and they are working overtime to keep up with demand. We're a couple of industrial accidents away from having little or no production capacity in the entire world.
I mean, open a record store or build, from scratch, a vinyl record pressing plant with modern technology? Where would you put your money?