Adele has spoken for the first time about her decision not to stream her hit album '25'.
The Londoner chose not to stream the album online when it launched back in November, preferring to stick to paid downloads and traditional hard copy formats. It remains unavailable on free platforms.
Speaking with Time Magazine for their cover today (December 21), she went into detail on the decision, saying:
“I believe music should be an event. For me, all albums that come out, I’m excited about leading up to release day. I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t. It’s a bit disposable, streaming.”I see this as a very positive development. A major label artist with a huge album just slashed her way through the obscene profits that streaming services would have made from her album. She decided to forgo the miniscule royalty rate that her album would have made from streaming royalties and take the download/physical sale numbers for herself. If Adele had streamed her album, her sales would have been down significantly, making her album less successful. Why do all of those people want to go see her? Because she's real. She stands there and sings. The extension of that is, she is a premium artist who requires you to buy the thing she makes and play it in your home. How is that a bad thing?
A huge chunk of her sales came from the fact that everybody wanted her album and that it was actually in stores where people could buy it. And I can guarantee you that Adele's album was probably the only album many of those people this year. In and of itself, that's a huge thing to ponder. And we might have to come around to thinking that someone who pays ten bucks and then downloads an album is every bit as important to the process as someone who buys a CD in Wal-Mart.
Once you kill off streaming services, you send people back out there looking for music. If that's the case, they'll buy albums and they'll restore a bit of sanity to the process. More of this, please.