The Kinks have decided to try and create new material, and the stipulation from Ray and Dave Davies is, they will not tour or play live without new material.
It has become commonplace to watch people sell out. The taboo on using music in ads has disappeared and no one faults a corporate rock band for being corporation-friendly anymore. The Red Hot Chili Peppers can appear at the Super Bowl and play instruments that aren't even plugged in and no one bats an eye. Things are very different now, and I don't know if the Davies brothers can reconcile what the music industry is like now with what they want to do.