These are the covers for the Embrace single You're Not Alone. They follow the tradition of a CD single release in two different versions, which is designed to drive sales among diehard fans up a notch or two, delivering a little cash to the label that they can hide from the band.
What happens is, a ravenous Embrace fan will go out and buy four of each of these singles, and keep two of each for emergencies and give out the other two to friends. The label goes back to the band and says that negative three of these were sold, pocketing the money.
The cover concept is great but my versions are lo-fi and crappy. The line drawings and the purple really work.