Turning Away From Television


If your TV business is shaky right now, what Jarvis Cocker is saying should wake you up to a new reality. For the first time in about three generations, people are abandoning television in droves. The entirety of the TV industry is scrambling to figure out how to move online and stay relevant and make money. The tablets are killing them, and indifference is helping everything along.

If the TV business model changes, what does that mean for artists who have relied upon television to stay relevant? If you're someone who makes music videos and tries to appeal to fans that way, your options are going to shift towards more of an online model. And, given that advertising online is dead--and revenue from hosting ads is so pitiable--how does that mean more artists will make videos?