This is my favorite single from The Cure. The single itself is about as goth as they ever got and it is a wonderful example of stark imagery used to explain what the song is about. When you think of the record inside of the sleeve, you have a firm grasp on what it means just by looking at this sleeve.
In other words, the marketing of the single does not deceive the listener at all. How often can you say that about things that were released in the 1980s?