The Sundays Summertime EPs

This is one of those fantastic little marketing tricks that I love to see out there (although this one is fairly old, as it came out in 1997).

The Sundays released a double single for Summertime, hoping to lure in fans who wanted new stuff after a five year layoff. By putting two live tracks on one EP, and two B-sides on another, I guess they were hoping to tempt a few curious singles buyers and capitalize on some fan loyalty, and what's not to like? If I had been buying Sundays singles, I would have gotten them both, no problem.