Showing posts with label Easter Bunny. Show all posts
Showing posts with label Easter Bunny. Show all posts

Thursday, October 18, 2012

Where Are You Going With This?


I'm not sure where she's going with this; the story seems to be about chocolate eggs and less about the marketing aspect of creating something that will deliver for the various companies that have a vested interest in profiting from the Easter bunny phenomenon.

There aren't many side stories as to the day-to-day operations of the Easter bunny. Things happen. People fall into production machinery. There are labor unions to deal with. There was one time that the Easter bunny had to deal with a trucking union strike and his solution was to hire scabs and have the striking truckers driven out of town by hired goons, also known as Pinkertons, and then charge the government a surcharge on several contracts in order to make up the difference. It was a pretty rough situation, and, when all was said and done, a couple of the guys from the union ended up wearing a wire so that the Feds could indict someone--anyone--on a racketeering charge that ended up being thrown out on appeal.

He's a rough bastard, and he doesn't mind telling you that.

Monday, August 27, 2012

Russia's Version of the Easter Bunny

This antique postcard is from Russia and it uses a typical motif to show the Easter Bunny in all of his sly glory, getting the credit for everything while sitting in a basket, looking nonchalant.

In examples like this, it is clear to see that there is something else going on. I have to do some more research on marketing techniques and old advertising methods.

Wednesday, August 1, 2012

The Celtic Origins of the Easter Bunny

Holy Family With Three Hares (Albrecht Durer, circa 1497)
This is another illustration of rabbits by Albrecht Durer, who did the original hare that inspired the Easter Bunny motif.

I was happy to learn this:

The symbol of the hare was used deliberately to transfer old pagan religion into a Christian context, and the Albrecht Durer woodcut of the Holy Family (1471-1 528) clearly depicts three hares at the family' s feet. Later superstition changed the Easter hare into the Easter rabbit or . bunny.far less threatening than the ancient pagan symbol and very few people will be aware that the hare ever held such standing, and why. 
As the ancient beliefs died, superstitions about the hare were rife and many witches were reported to have hares as their familiars. In the . 17th Century Witch Trials. quoted by Margaret Murray, one of the old women chants...  
"Hare, hare, god send the care
I am in a hare's likeness now, 
But I shall be in a woman's likeness even now. 
Today we talk of a lucky rabbit's footbut for many generations a hare's paw or foot was a much used charm against evil, a throw-back to the long forgotten belief in Eostre the Celtic dawn goddess. By AD 410 when Celtic Britain had emerged from the long centuries of Roman occupation, the Celts were struggling to balance the original co-equal society with male dominance.
This has me itching to get back to work, but I have a lot going on right now. I think Eostre should become a minor character, someone peeved enough to throw some weight around.