Marketing

The Dadventure and the Eighties Comedy


Mostly, I would agree with this list.

Well, let's look at the "dadventures" that I found in 2013 alone (besides Despicable Me 2)

1. Delivery Man
2. The Croods
3. We're the Millers
4. Escape from Planet Earth

I think the so-called "Eighties comedies" are all but dead and buried. There is no market for that kind of film anymore--these are not gentle times for anyone who has sentimentality. If John Candy was alive today, he'd be making gross-out films, not necessarily family comedies. Candy was the king of the dadventure; when he passed away before the mid-point of the 1990s, and entire genre went with him.

You can see the transformation of the movie business--the emphasis now is on less and less "family friendly" fare. You would not take your kids to see We're the Millers (too much sex, not enough actual family comedy) unless they were expecting a rather hip version of what Robin Williams did with RV. When I first saw We're the Millers, I figured, ah, someone figured out how to re-do RV. Just add hard drugs and a strip-tease.

Delivery Man is very much an 80's comedy, however. You could imagine Tom Selleck or Michael Keaton in that role.

Adventure and superhero films have pretty much replaced the dadventure. Instead of an actual family film, we get the likes of Iron Man 3 and the second Thor film.

The Demise of the E-book Market


Now that all of the book stores are gone, you mean to tell me no one wants e-books anymore?
Tim Waterstone, the founder of the Waterstone's book shop chain, has predicted that the "e-book revolution" will soon go into decline in the UK.
He told the Oxford Literary Festival printed books would remain popular for decades, the Daily Telegraph reported.
"E-books have developed a share of the market, of course they have," he said.
"But every indication - certainly from America - shows the share is already in decline. The indications are that it will do exactly the same in the UK."
For the first eight months of 2013, e-book sale were worth $800m in the US, down 5% on the same period the previous year, according to the Association of American Publishers.
The experience of reading a book on a device, no matter how expensive it is, still doesn't rival the actual experience of reading a printed book. The e-reader might be a permanent tool used by people who have to maintain and regularly use a lot of printed material, but the occasional reader still prefers a book. It's too bad we couldn't have saved more bookstores, however.

There may come a day when the only place to buy a book is online--from Amazon. Or in an airport. Maybe, someone will come up with a good hybrid for books and music and start a business model that will work as a retail outlet.