There's a theme that runs through Lana Del Rey's album covers, and it involves cars, trucks, or some sort of a vehicle. There's a vulnerability here that probably appeals to her audience. I can only imagine the grief she would have gotten twenty or thirty years ago from record company executives. I can't imagine anyone allowing her to do anything like these covers, but, then again, maybe they would have. Who knows?
If you think about how female artists are marketed through the artwork that accompanies their album releases, Lana Del Rey's covers have been pretty groundbreaking. There are no "full body" shots and nothing suggestive. They just shoot her from the top half and they don't overly stage or airbrush anything. These are just simple shots, and they're very effective in terms of using the art to suggest what's inside of the album.