How Much Did They Spend on Marketing?

This is the kind of film that ends up on HBO or Starz, and they end up airing it 52,000,000 times:

Misconduct, a star-studded legal thriller starring Oscar-winners Al Pacino and Anthony Hopkins, made less than £100 in its opening weekend at the UK box office.

The $11m-budget film was showing on just five screens, but its total take was only £97, making its per-site average £19.40. It received negative reviews on release, with the Observer’s Wendy Ide giving it one star and writing that it “could be shown in film schools as a textbook example of how not to make a movie”.

The cinemas were all regional Reel cinemas, in locations including Kidderminster and Burnley, and the opening coincided with a digital release, making the film simultaneously available to stream at home.

With an adult ticket at a Reel cinema costing £6.20, it means that less than four people caught the film at each site.

I think that there's a desire to make fun of the fact that Hopkins, Pacino, and Duhamel "aren't movie stars" anymore after a story like this comes out. Hell yeah, they are. Everyone in this film is good. Is this film itself any good? Well, that's more about story and presentation than it is the actors in it.

The problem is, if you don't market the film correctly, no one goes to see it. Is this something you'd release at the start of the summer movie season? Is this something you'd put out against animated films and comedies and blockbusters? Well, if you're looking for a niche, maybe, but this is a Christmas movie that should have been marketed in a better way.

Or, it's just a boring film. So what?