Creation Stories is a book I enjoyed reading, but it did leave me wanting more.
I should state, up front, this review of the book is not a normal one. The book came out two years ago, and I just got around to it recently. I do recommend this for fans of the British music genre known as "Britpop" because you'll get a fair amount of background information from the book. You'll want to view it as a historical look at British independent music from the early Eighties until the end of the Nineties. It is not comprehensive, but there are a fair amount of good anecdotes to give you a superficial understanding of where Creation Records and Alan McGee fit into everything.
McGee downplays himself throughout the book. He could rightly call himself a genius at several things, but specifically he was enormously gifted when it came to spotting talent. This is a combination of knowing how to size up people, evaluate their skills, hear what they could do on stage, and make a business judgment about them relative to the music industry. Many people have done this and done quite well; McGee found the biggest band since U2 and a dozen other bands that were both commercially and artistically successful. He found Oasis, the Jesus & Mary Chain, Primal Scream, and a slew of other bands. He made millions for himself and for the artists that he worked with. He had his finger on the pulse and built a successful company.
Now, the fact that he did all of that while out of his mind on drugs is neither here nor there. The book details his prowess finding artists and it reveals the failures he had both professionally and personally. This is an honest book, through and through.
McGee could have been more specific and he could have researched dates and times and really looked at how Creation Records moved and shaped the culture. He could have done one book separately on Oasis and one on the company; it all blends together after a while. He is probably on the hook for another telling of these stories, and that's all right--there's so much more happening that you miss out on. I would have liked more focus on the business side of things, just to get more of a feel for how he ran things. What I came away with was an understanding that this wasn't a madcap laugh or a lucky break. Building Creation Records wasn't just what he did while on drug holiday or while sleeping on trains. He bridged the music scenes from Manchester, Glasgow, and London and made local acts global stars. He put music in the hands of people who never would have discovered it. He spent millions on records that otherwise would have never been heard.
I do think it was a good read. I do wish there were specific year by year breakdowns and summaries of how big the company got, how big was the roster, why bands would come and go, and how it all compared to other labels in the same business. He breezes through some of these details and you don't really get the whole story of what happened when Oasis dwarfed the rest of their roster of bands and why some acts broke out and why some faded away. I don't know if he's trying to be even-handed or spare feelings, but he's relentlessly hard on himself and honest about his failings. In and of itself, McGee's harrowing descriptions of life at home and his health scares makes this a worthy read.
If McGee gets around to writing about more of the things I've outlined above, then all the better.