Yeah, I hate this kind of thing:
I don't have a problem with catering to kids. I don't have a problem exposing kids to food-based exhibits and things that are purely for fun or entertainment. You don't have to learn all the time. But I am rather surprised that the Smithsonian is the go-to place for corporate whores and overpriced supermarket chains that cater to the wealthy. If you want to do a mutually beneficial exhibit, why target kids? Sounds vaguely evil to me.
Does Wegman's do good in your community? I hope so. And I'm probably just cranky today. But who the hell thought sticking an advertisement for Wegman's in the middle of the Smithsonian was a good idea?