Spin Magazine Has Been Sold Again


Someone has decided to sell Spin Magazine, and someone else has decided to buy it:
Spin Media, the company behind the alternative-music magazine Spin, has been sold to Buzzmedia, a portfolio of music and celebrity Web sites, in a deal that could expand Spin’s reach online but also calls into question its future as a print publication. 
Buzzmedia, which owns or sells advertising for music blogs like Stereogum,Hype Machine and Idolator, and also runs sites for Kim Kardashian and other celebrities, will get Spin’s 27-year-old print magazine as well as its Web site, iPad app and live event business, the two companies announced on Tuesday. 
Financial terms were not disclosed. The last time Spin was sold, to the publisher McEvoy Group in 2006, the price was reportedly less than $5 million.
What's it really worth? Well, probably less than your house, sir.

The image I've posted above is a reminder from my own days of reading music magazines in the late 1980s. This particular issue sat on the shelf for several months--months--because Spin was shut down by Bob Guccione. His son, Bob Jr., decamped to another location and put the magazine out for another decade or so before selling it.

I preferred Musician magazine back in the day, but all of those issues are, essentially, lost. If someone were to convert them all to an e-reader format, I'm sure that they would make interesting reading, albeit, only to middle-aged music snobs and to people who were paying attention to the music of that era. 

You basically had to be into mainstream music to want to read Rolling Stone, and I have never bought into what Rolling Stone thought music was supposed to be about. What little they would publish about the bands that I cared about wouldn't fill a single issue, I suppose.

Back then, there were so few music magazines, I read it by default, even though I did not and still don't care about the Grateful Dead or the Stones, and I don't care about the Beatles or whoever else they have exalted over the decades. The influence of Rolling Stone has been detrimental to the history of recorded music, primarily because they spent the 1980s encasing in gold the idea that the music of the 1960s was superior to everything else and that there were "cool" bands and you had to listen to them or you weren't cool. This is the business model of the Rock and Roll Hall of Fame, and nobody that Jann Wenner doesn't think is cool need apply for entry. I'm talking to you, Moody Blues.

No publication in the history of anything has ever spent more time trying to sell Captain Beefheart's Trout Mask Replica to the masses, and, I'm sorry, but Captain Beefheart is just hipster bullshit. And Rolling Stone is nothing but a purveyor of soft-core underage porn and hipster bullshit.

What I liked about Spin was that they never tried to sell that stuff. I used to read it fairly religiously, being a grocery store employee. When you work in a grocery store, you get to read the magazines for free, homes. It's true. And Spin was one that I read whenever I could. They never forced anything, aside from trying to make John Cougar Mellencamp the heir apparent to Bruce Springsteen, and that failed, miserably.

Anyway, in about three years I'll be glad to drop five grand on Spin and buy it, if anyone is interested.