There are so many things to love about this ad, not the least of which is that kicker, which I've highlighted above. It devastates the rationale for electing Romney in order to fix what ails America's economy. It absolutely does.
First, it is so dramatically good and devastating at the same time. It carves up Romney's ability to appear "relatable" with something dumb he did in the desperate days of the Republican primary season.
Second, it shows him embarrassing himself in public, trying to appear homey and folksy while actually appearing to be rather McCain like. I thought of John McCain when I saw this ad; I don't know why. Perhaps it is because Romney is trying so hard to love America more than anyone else.
Third, it is, for all intents and purposes, an ad running in July which kicks the Romney campaign square in the nuts. Where are the weak, tepid, wishy-washy ads we're supposed to see from the mild-mannered Democrats right now? Anyone and everyone who was betting on a nerdy, milquetoast campaign from President Obama better find their cup.
I mean, wow. What an ad.