Tiger Woods and His Brand

Do you feel sorry for Tiger Woods yet?

Woods, who missed the cut at the British Open after another brutal showing Friday and Saturday, was the ninth-highest paid athlete of the past 12 months according to a ranking by Forbes.

He made more than $50 million. Most of that money came from endorsements. Nike (NKE) has continued to back Woods even though he has been a shell of his former self.

Woods won just $600,000 in prize money from golf tournaments in the past year. He missed the cut at last month's U.S. Open too.

Tiger Woods has to find a new gig, fast. He could be a stunt car driver, a spokesmodel for polo shirts, or a salesman for lifestyle products. He could go into the entertainment business and make fun of himself by doing cameos in movies, but that won't last more than a few years. He no longer dominates anything other than the overrated and overpaid lists mentioned above.

It doesn't sound like Tiger's brand is going to be worth a lot in a few years, unless we're in the nostalgia business.