There is no good reason why decent people shouldn't boycott each and every advertiser on the Rush Limbaugh show, if only to ensure that society does not reward this kind of discourse with money.
I'm not saying that he should be censored. I'm saying that capitalism should be applied to the idea that an advertiser who associates with this man should have their product shunned and avoided. How on Earth did we get to this point? The man will never be fired and it is now possible to use rape fantasies to explain procedural changes in the Congress.