Who is Still Paying Attention to Wikileaks?

One of the greatest marketing ploys in history comes to a crashing end, and more than likely sooner rather than later.

Wikileaks, as an organization, made one hugely advantageous decision: it linked itself, via the name, to Wikipedia, thus ensuring that people would always confuse the two and lend credibility to the idea that, unless you've got a great dot.com already picked out, forget about going anywhere with your big idea.

Julian Assange is now stuck in an embassy, and it's only a matter of time before they either throw him out or the British get tired of this nonsense and go get him. The sell-by date on what Assange is marketing (really, only his own notoriety) and the usefulness of the information that he has is based entirely on what people will give him.

Why would you give him anything?