Google's Penguin Update Infographic


I really like the intention of this infographic, but it fails on two key levels with me.

First, it's simply too vertical. I love the design elements and the illustrations are exceptionally well done, but it suffers from being difficult to read. In order to review it, I had to blow it up and scroll through it.

This is not a dealbreaker, however. In many cases, the size and scale are perfect for tablets and phones, but, again, I have a hard time believing it would be legible on a phone.

Second, it covers a subject that I don't care about. Black Hat SEO is nothing I'm concerned about because I don't use those practices. This infographic is wasted on an audience that simply doesn't care about user experience or ethics. Why create a wonderful graphic for a group that simply doesn't care whether you or anyone else is able to read and enjoy content on the web? They want your hits and your clicks and they don't care how they get them.

I think the bottom part should have been condensed and that it should have been wider and fatter, like a cartoon penguin ought to be.