The NHL Wants Desperately to Shoot Itself in the Foot


You have the world's greatest fans in spite of the fact that the National Hockey League routinely shoots itself in the foot on the way to badly marketing the best sport in all of human history. The application of ice skates on ice inside of a controlled oval full of crashing bodies and a puck moved about with sticks is the sort of thing that should market itself.

Unfortunately, in Gary Bettman, the league found the one man who couldn't sell shit to farmers.