There is something dark and sinister lurking around Jonah Hill right now--a bad vibe that spells doom for anyone trying to buddy up to him.
How do you "poke fun" at a guy at two parties and then not expect him to slim down, toughen up, and go on Jimmy Fallon? That's a no-brainer.
Then there's always the possibility that these two guys got together and cooked this up. What would be a better way to promote some horrible piece of crap project than to create a fake feud and use a talk show to get the ball rolling?