This ad (don't click on it; I've disabled that link) seems to indicate that people are going to care what Tiger does at this tournament. It's a curious bit of marketing. The entire golf world is fully versed in the complete and utter meltdown of his golfing career but the advertisers are carrying on like the last two or three years haven't happened.
Sadly, fewer and fewer people are giving a darn anymore. Woods is falling further and further behind when he plays, and his game has not returned.