Do you like books? The physical books that they have made for hundreds of years?
With the closure of Borders, a gaping hole in the ability for people to buy books has now opened up. How many others will follow suit and close their bricks and mortar operations or shutdown completely? Expanding into coffee and selling toys and doing business online hasn't been able to save Borders.
This signals a cultural shift in how Americans consume literature and information. With the closure of Borders, it forces people to shift to using E-readers and things of that nature. It changes how people plan and market books. It means that publishers will now cut back on how many books they actually print and I think it ultimately means that printing books on paper will go the way of vinyl LPs. They'll still do it, but it will be a quaint thing that targets a high-end market for such things.