Project the Film Properly

I hope that if you go to see Terrence Malick's new film The Tree of Life that the projectionist gets it right:

According to the San Diego Reader, Malick issued a dictum laying out proper standards of projection for his film, a visually stunning, Cannes-winning opus that was likely conceived before most of the wage slaves manning the reels as Tree rolls out nationwide. Among his advisories:
Malick begins by cushioning his “fraternal salute” by pointing out the obvious: “Proper theatre projection is fast becoming a forgotten art.” He asks projectionists to take into consideration the following points:
· Project the film in it’s [sic] proper 1.85:1 aspect ratio.
· The correct fader setting on Dolby and DTS systems is 7. Malick asks that faders be kept at 7.5 or even 7.7, system permitting.
· The film has no opening credits, and the booth operator is asked to make sure the “lights down cue is well before the opening frame of reel 1.”
· With all the recent talk of “darkier [sic], lousier” images, operators are asked that lamps are at “proper standard (5400 Kelvin)” and that the “foot Lambert level is at Standard 14.”
I suppose that there are some that will find this to be obsessive or whatever, but what the man wants is for people to see the film properly. What's wrong with that?

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