Tiger Gets Dropped After His Big Mea Culpa

This is where you used to be able to find the Gatorade products featuring Tiger Woods

Don't click that picture--I haven't the time nor the energy to direct you to something useful, now that you can no longer buy the Tiger Woods line of Gatorade drinks, and now that they won't bother coming up with something else.

You thought that everyone was going to feel good now that Tiger Woods has stood up and said his carefully controlled mea culpas? You thought Gatorade was going to make a mea culpa mango? Sorry, kid. This is business:

Add Gatorade to the list of endorsement deals that Tiger Woods has lost.

A spokesperson for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

The spokewoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.

The thing is, golf doesn't sell itself well as a sport of exertion; it's not like someone is trying to take your head off when you putt. Even if Tiger was a sterling pitchman, selling Gatorade with a damp spot on a red polo shirt doesn't really cut it. This is now a LeBron James world. How does Tiger figure he can compete with LeBron?