Tuesday, October 29, 2013
No Wonder Ask.com Sucks
The Ask.com extension crept into the Google Chrome browser, and I used it to look for The Guardian newspaper.
Instead of going to the newspaper, you're bombarded with ads and sponsored links. Guardian dental shows up as the number one search result? Fine. But I'm used to the idea that there is a hierarchy in search which should lead the user to the most prominent site, and that would be the site of the Guardian newspaper. I suppose you could argue about this, but, to me, sponsored content should not take up as much real estate as you see in the above screenshot.
Ask.com is gone. See ya! No wonder you lost the search engine wars.