Friday, August 16, 2013

Stupidity Has a Favorite Beverage

I couldn't make this up if I wanted to:
Many people who end their Friday or Saturday nights in a hospital emergency room have been drinking alcohol. In fact, public health experts estimate that about one-third of all injury-related ER visits involved alcohol consumption. 
But what, exactly, are people drinking? What types of alcohol and even what brands? Is there a direct link between advertising and marketing and later injury? 
Until now, those questions have been unanswerable, frustrating alcohol epidemiology researchers. But if results of a pilot study conducted by researchers from Johns Hopkins Bloomberg School of Public Health hold up, there may soon be a way to connect the dots.
When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.
They say that 15% of the "Emergency Room" market consists of people who drink Budweiser. How that breaks down regionally is another guess. Budweiser's advertising campaign looks a little too highbrow to be the sole source of blame.

Alcohol and stupid things seem to always go together. You don't have to be drunk to set off a pipe bomb made out of things bought right there on the state line but it sure helps when you end up driving forty minutes to the nearest emergency room where they ain't all "judgmental" and whatever.

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