Monday, January 21, 2013

It's Going to Take a While

These are the NBC news headlines in the sports section from this evening and, if you're wondering where the hockey coverage is, you're going to have to click into the sports section and start scanning from the bottom up because it isn't on the front page.

The National Hockey League damaged itself this season, and the sports media has taken note of this fact. Did anyone see their numbers go down because there wasn't any hockey? In the months ahead, people are really going to start gauging whether or not hockey coverage is even worth it anymore.

If big time media organizations discover that, by cutting hockey coverage, they won't lose too many readers or viewers, then they're going to cut hockey coverage to save money. It's that simple.

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