Tuesday, August 21, 2012

It's Jimmy Kimmel For the Win

ABC is going to give Jimmy Kimmel a nicer piece of real estate on which to operate. I cut this piece off BEFORE the marketing hype:
The late-night TV talk war grows more competitive in January when ABC moves "Jimmy Kimmel Live" to an 11:35 p.m. start, pushing the long-running "Nightline" back an hour. 
ABC cited "increased revenue potential for entertainment programming" as a motive for moving Kimmel from the midnight timeslot he's occupied since January 2003. 
The decision is "a strategic shift in its late-night strategy to better position the network for increased ratings and financial performance over the long term," according to an ABC statement released Tuesday. 
Kimmel, 44, will go head-to-head with the older and more established hosts of NBC's "The Tonight Show with Jay Leno" and CBS's "Late Show with David Letterman" starting January 9.
This is a good move. People need to give Kimmel a try, especially since Leno is being carved up by Comcast and, well, why do you even bother watching Letterman anymore? He's cranky and old, and the music on his program is so God-awful, how could anyone tolerate the smash! bang! crash! anymore?

Kimmel is doing what no one else can--he's surviving in a medium chock full of talent that simply will not get off the stage.

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