Monday, April 18, 2011

This is Where Things Are Headed

How could you not think that this is useful to know?

About a month and a half ago, Google introduced a new algorithm that would help the average Googler receive search results uncluttered by spammy-ish, "low-quality" content farms. While Demand Media's eHow escaped the initial fallout, it's now at the top of the"Losers" chart compiled by SEO analysis site Sistrix.
My colleague Rosa Golijan gave a very good translation of Google's revamped ranking system, which I'll repeat here: "It means that you should start seeing far fewer search results which include links to 'content farms' — sites practically bordering on spam that are specifically tailored to attract Google searches — and more links to what Google considers high-quality sites."
High-quality, as defined by Google: "Sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
If there's "spammy" stuff here, my apologies. Content is a beast that must be fed. I try to add some value and I try to avoid things that are outside of my wheelhouse. I'm focused on doing as much original blogging as possible. I am trying to use my own scans, my own material, and provide a little more than just "heh, indeed." But, with that, comes a trade off.
There are times when people don't want to read your eighth paragraph of pontification and blowhardedness on a subject. Adding value is the brass ring that you chase when you do this the right way. I'd love to get to that point.
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