This year, they're talking up causes and charity:
On the red carpet, the earthquake in Haiti and rain over Los Angeles dampened the Golden Globes Sunday evening.
Dresses were as glamorous as ever, but the talk was less about the competition and more about the relief efforts under way in Haiti.
"It does feel strange to dress up and play fantasy, but I'm glad we are talking about it," said Kyra Sedgwick, nominated for a fifth time as best actress in a TV drama for "The Closer."
Sedgwick's husband, Kevin Bacon, used his CNN red carpet interview to ask fans to make donations to the Haitian relief funds through his personal Web site.
"Honestly, I've never seen anything like it," Bacon said. "The images are so devastating. I am hopeful and inspired by the way most people are coming together and rallying around it."
British comic Ricky Gervais, who is hosting the 67th Golden Globes show, said "someone much more important than me" will address the Haiti tragedy during the NBC telecast.
Actress Olivia Wilde, who was already involved in supporting an orphanage and three schools in Haiti, said her Golden Globe dress and several others will be auctioned off with "100 percent of the money going to a local program in Haiti."
"It's my way of turning all this fashion madness into something positive," Wilde said.
George Clooney, up for a best actor award for his film "Up in the Air," will host a telethon on Friday to raise money for the devastated island nation.
Kudos to the celebrities. Occasionally, they do get it right.