Using the Wrong Kind of Movie to Sell Hamburgers
Wednesday, November 18, 2009 Twilight New Moon Burger King Drive-Up Advertisement
While I have no doubt in my mind that the new “Twilight” movie will be very successful and popular, I can’t imagine who thought it would be a good idea to use a high school vampire movie to sell Burger shots…
I can think of a lot of things that the movie could sell, like clothes, perfume, accessories, even trucker hats. But six mini-hamburgers on a sheet of waxy paper? Who walks around going, ‘yeah, I just ate six mini-hamburgers and now I’m going to go watch High School Musical without the music…’
That’s right. High School Musical with moodier kids.













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