Rachel Ray’s Magnificent Ass
The Economics of Being Wired
Tuesday, February 9, 2010 
Oh, discretionary all the way:
John Anderson and Sharon Rapoport estimate they spend $400 a month, or close to $5,000 a year, keeping their family of four entertained at home.
There are the $30-a-month data plans on their BlackBerry Tour cellphones. The Roanoke, Va., couple’s teenage sons, Seth and Isaac, each have $50 subscriptions for Xbox Live and send thousands of texts each month on their cellphones, requiring their own data plans.
DirecTV satellite service, high-speed Internet access and Netflix for movie nights add more.
“We try to be aware of it so it doesn’t get out of control,” said Mr. Anderson, who with his wife founded an advertising agency. “But, yeah, I would say we’re pretty wired.”
It used to be that a basic $25-a-month phone bill was your main telecommunications expense. But by 2004, the average American spent $770.95 annually on services like cable television, Internet connectivity and video games, according to data from the Census Bureau. By 2008, that number rose to $903, outstripping inflation. By the end of this year, it is expected to have grown to $997.07. Add another $1,000 or more for cellphone service and the average family is spending as much on entertainment over devices as they are on dining out or buying gasoline.
And those government figures do not take into account movies, music and television shows bought through iTunes, or the data plans that are increasingly mandatory for more sophisticated smartphones.
For many people, the subscriptions and services for entertainment and communications, which are more often now one and the same, have become indispensable necessities of life, on par with electricity, water and groceries. And for every new device, there seems to be yet another fee. Buyers of the more advanced Apple iPad, to cite the latest example, can buy unlimited data access for $30 a month from AT&T even if they already have a data plan from the carrier.
“You don’t really lump these expenses into a discretionary category,” said Robert H. Frank, an economics professor at the Johnson Graduate School of Management at Cornell University. “As the expectation of connectedness increases, it’s what is expected for people to be functional in society.”
Don’t pay those ridiculous high prices for data. Compartmentalize your day into periods spent avoiding technology at all costs. Read books and walk. Avoid the trappings of being a slave to your E-mail—that’s what drives the costs in the first place. You do not need to be connected every minute of every day. That’s for peons. Do not be a peon. Be someone who tells peons to watch their E-mail for instructions, then go make a salad after you’ve had a brisk four mile walk.
